SUPER BOWL COMMERCIALS 2010

1.
What is the company?
Play Station
Who is the target audience:
Boys (18-30)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, action
How were camera shots and editing used to enhance the message?
headshots, quick edits, continuity
What is the slogan/message for the company?
"Live in Your World, Play in Ours"
Was the message effective? Why or why not?
No. I'm a girl and I have no interest in any sort of vidoe game.


2
What is the company?
Budweiser
Who is the target audience:
Middle aged football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, popular interest
How were camera shots and editing used to enhance the message?
Replay
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
No, I'm not a middle aged football fan, and I don't drink.


3
What is the company?
Chrysler
Who is the target audience:
"Women!!!! 100 PERCENT!"- Mr. Krebs
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Sleek shots, black and white, looks clean
What is the slogan/message for the company?
Drive and Love
Was the message effective? Why or why not?
Not really, not a fan of the Deon.

4
What is the company?
Pepsi
Who is the target audience:
Men and women (teens-80)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, Celebrity
How were camera shots and editing used to enhance the message?
Really really technical edits and snaps
What is the slogan/message for the company?
Its a Twist on a Great Thing
Was the message effective? Why or why not?


5
What is the company?
Fed Ex
Who is the target audience:
Anyone whose seen Cast Away
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Nothing special, maybe some close ups.
What is the slogan/message for the company?
No slogan.
Was the message effective? Why or why not?
Yes, definitely. I will use Fed Ex anytime I need to send a package.

6
What is the company?
Dodge
Who is the target audience:
Gross men.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, gruesome
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
"Grab Life By The Horns"
Was the message effective? Why or why not?
Very. Never going to buy a truck.

7
What is the company?
Gatorade
Who is the target audience:
People intersted in basketball/Michael Jordan
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity/Professional athlete
How were camera shots and editing used to enhance the message?
Grungy, dark
What is the slogan/message for the company?
"Is It In You?"
Was the message effective? Why or why not?
Eh, not really. I like gatorade but I was not included in the target audience.

8
What is the company?
ESPN Sports Center
Who is the target audience:
Men (15-50)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, Celebrity
How were camera shots and editing used to enhance the message?
Nothing special.
What is the slogan/message for the company?
"This is Sports Center"
Was the message effective? Why or why not?

9.
What is the company?
H&R Block
Who is the target audiene?
People with an income
What persuasive method used?'
Humor, celebrity
How were camera shots and editing used to enhance the message?
Locker room, brightness
What is the slogan for the company?
"Double Check"
Was the message effective?
No, not interested.


10.
What is the company?
budlight
Who is the target audience?
Middle aged men and women
What persuasive methods were used?
humor
How did camera shots enhance the message?
Bar scene
Slogan
Make it a Bud Light
Was the message effective?
To those who drink, I imagine so.


11.
What is the company?
Visa
Who is the target audience?
Sports fans
What persuasive methods were used?
celebrities, humor
How did camera shots enhance the message?
Camera pointing up, pointing down from different view points
Slogan
"Its Everywhere You Want To Be"
Was the message effective?
Not really.